Page Titles & Search Descriptions

Having unique title tags and meta descriptions for every page is important for Search Engine Optimisation. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. You can improve your page titles and search descriptions by using the CCH Web Manager content management system.

Page Title (Title Meta Tag)

What is a page title?

The meta title is a title you give your webpage within the meta tags so that when a person sees a link to your page from the search engine it has a title to go with it. It is also visible at the top of the page tab in many web browsers and is saved as the title of a bookmark if a user saves it. 

When we build a new website we include a default title structure which usually consists of your company name, some key words, location and country. You can improve these by going through each page in your site tree and adding the page name or heading from the page for example on your firm profile page your title could be:

Firm Profile, Company Name, Location, Country

And under firm profile you may have a staff profile page which could be:

Staff Profiles, Company Name, Location, Country 

Here are a few tips for creating titles of the web pages:

• Keep your title brief and descriptive that is relevant to the content of your pages.
• Avoid keyword stuffing i.e. repeating the same words or phrases multiple times.
• Avoid repeated titles. Create unique titles for each pages of your site. 

Note the recommended maximum number of characters (including spaces and symbols) is 65, you can add more but they may get ignored.

Page Description (Description Meta Tag)

What is a page description?
The meta description is a 160 character snippet, a tag in HTML, that summarizes a page's content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. 

When we build a new website we include a description to your home category/page of your site, we often take part of your home page text for this. You can improve your website by going through each category/page in your site tree and adding a brief description of what the page is about while trying to add key words and phrases into the description. 

Here are a few tips for creating meta descriptions for the web pages:

• Make sure that every page of your site has a meta description.
• Create concise and high-quality descriptions that accurately describe your page.
• Try to use words and phrases that users are likely to type into the search field.
• Make sure each page on your website has a different meta description. 

The suggested maximum length of meta description is between 150 to 160 characters including spaces.

Editing Page Titles and Page Descriptions

• Select the PAGES option from the main menu on the left hand side and click the cog icon on the page you wish to edit the title or description for and select SEO.
• Edit the content in either the Page Title or Page Description fields.